Joi Bar approached us to design packaging for their candy bar range aimed at kids. The brief was to create packaging for multiple flavours that felt fun, vibrant, and instantly appealing, while still being clear and recognisable as a single brand. Our approach went beyond visual design. We evaluated the market, competitors, and shelf placement to understand how Joi Bar could stand out in a crowded category. Using these insights, we designed flavour-specific packaging that balances playfulness with clarity, ensuring strong shelf visibility while maintaining consistency across the product range.